Monday 15 December 2008

The Bear Comes Home


It was reported this weekend that the British pound dipped below the euro for the first time since the euro was floated in 2000. This is unimaginable, like having one of the big three car manufacturers in the US go under.

The pound is expected to stay at parity with the euro for the forseeable future, making cheap holidays on the continent a thing of the past. And, presumably, most antagonism towards the UK switching to the euro.

With greater effect on me personally, friends are being made redundant, like so many thousands of others. But we in digital marketing were meant to be more isolated than ATL, or indeed, car manufacturers.

There's a lot of uncertainty in the air. No one, including our leaders and most of our experts, know what is going to happen. You just can't trust anything anyone says. Not because they're not reliable people or sources, but because we are in an unprecedented place in just about every aspect of our daily lives.

Mostly because there isn't much to celebrate, it just doesn't feel like Christmas. I certainly don't feel like I can celebrate when it is going to be a dark season for so many people, particularly the ones I care about who have just lost their jobs, and face an even more uncertain future than the rest of us.

But I do have a lot to be thankful for (still). So, can we cancel Christmas and have Thanksgiving again? I could do with thanking people again.

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