Changing behaviour

Did anyone else in the UK get these? A fair number of my neighbours did. I'd like to know how big the mailing was.

I'm a big fan. And not just because we proposed this 6 years ago when they were a client at WWAV. No, it's not a very creative mailing, and the letter could be better written. But I don't think it needs to be that creative. No need to hide behind a big idea.

Considering just how expensive British Gas and other energy providers have made gas and electricity, it's a timely, and seemingly honest, effort.

If you really want to change peoples behaviour, make it as easy as possible for them to do so.